WHAT WE DO
The strategy, and the systemthat puts it to work.
The first tells you what position to claim and who to claim it with. The second claims it, month after month, in front of the people who decide.
THE AUTHORITY BLUEPRINT
The Authority Blueprint
The strategy. Who you are in your category, which two to five segments are worth building for, and exactly what to say to the people who decide in each. Delivered as a document pack you keep, whether you continue or not.
See what the Blueprint contains →AUTHORITY OS™
Authority OS™
The system. Four engines that find the accounts, map the people inside them, produce your point of view and put it in front of the buying group, month after month. We run it. You watch it work in Client Studio.
See how Authority OS™ operates →Where one stops,the other starts.
THE BLUEPRINT GIVES YOU
- Your position, written down and defensible
- 2 to 5 Ideal Customer Profiles
- A playbook per profile: what to say, to whom, and what they will object to
- Named example companies that fit each profile
- The size of the market your profiles match
AUTHORITY OS™ ADDS
- The named accounts, found and scored against your profiles
- The decision-makers inside them
- The Knowledge Graph, live and watching
- Your point of view produced and placed, every month
- Client Studio, where you watch all of it work
Every engagement begins with the Blueprint. Take it on its own and it is yours to keep. Continue into the full system and that same foundation is where the work starts.