Three documents.One operating foundation.
Professionally produced and yours to keep: share them with your leadership, present them to your board, or use them as the reference you return to as the system matures.
The strategic narrative: who you are in your category, why you are credible, and how you claim the space you do not yet occupy.
The Authority Blueprint
Ten chapters, from Executive Summary to Seasonality Highlights. Every chapter is a working strategic asset, not a slide of recommendations.
The map. The Blueprint defines what to say. The profiles define exactly who is worth saying it to, and why they will care.
Your ICP Profiles
Fifteen operational sections per profile, from Deep Pain Analysis to Negative Qualifiers. Each profile is derived from your business, not chosen in a workshop.
The script. What to say to the three people who decide, in their own language, including the objection each of them will raise.
Your ICP Playbooks
Nine sections per playbook, built around the Economic Buyer, the Technical Evaluator and the Champion. Your sales team can walk into the room with it.
Your profiles are not a workshop output. They are derived from your business as it actually is: the customers you already win, your capabilities, your market, and, when you are entering new territory, the strategy and the services you are taking there. You tell us what to rule out: markets you cannot serve, accounts a partner already holds. What to rule in is a finding, not a preference.
Important:What the Blueprint is not.
The Blueprint tells you which companies to go after and why, with named example companies that fit each profile and the size of the market they sit in. It does not hand you a prospect list. The named, scored accounts and the decision-makers inside them are produced by Account Intelligence™ as part of Authority OS™. That is deliberate: a list is only worth having while it is current. A list is out of date in a quarter. A position is not.
- The position
- 2 to 5 ICP profiles
- A playbook per profile
- Named example companies
- The size of the matched market
- The named accounts
- The decision-makers
- Knowledge Graph enrichment
- Precision Strikes
Every engagement begins with the Blueprint and your profiles. Take that on its own, and it is yours to keep. Or continue into the full system, and that same foundation is where it starts. You never pay for the foundation twice.
Two weeks. Two working sessions.One delivered foundation.
Two structured sessions with your leadership, ninety minutes each. Your go-to-market, your wins and your losses, and the deals you believe you should have had.
We analyse your market, your existing customers and your capabilities, derive the profiles from them, and build the Blueprint and the playbooks, with Authority OS™ behind us.
A ninety-minute walkthrough of the draft. We sharpen the claims and make sure every line is one you can defend in front of your board.
The full document pack, professionally produced. Yours to keep.
Two weeks.Yours regardless.
Every engagement is scoped to what you are trying to own, so we set the terms together in a short conversation rather than on a price list. If you go on to activate the full system on the foundation the Blueprint creates, the Blueprint remains yours. There is no double charge.
Inquire about a Blueprint- Two leadership discovery sessions
- The full Authority Blueprint document, ten chapters
- 2 to 5 ICP profiles, fifteen sections each
- A playbook per profile, nine sections each
- Named example companies for every profile
- Calibration session with your leadership
- Professionally produced pack on day 14
- The named accounts, scored against your profiles
- Decision-makers with contact data
- Knowledge Graph enrichment and triggers
- Precision Strikes and ongoing execution
The fit.Built for leaders who know where they are going.
- You sell into enterprise or premium mid-market, where a single deal justifies long-term positioning
- Your buyers decide across multiple meetings, often spanning quarters
- You have substantive expertise that is underrepresented in your category's public conversation
- You suspect competitors are winning deals you should be winning, and the difference is visibility rather than product
You are looking for tactical help: a campaign, a website refresh, a content burst. We do not run those engagements, and we will not pretend otherwise.