Four things make it different from the website you have now.
What an Authority Site is
It is a complete company website, designed around your business, and it does four things an ordinary site does not do.
Not on a theme and not on a brief you had to write. It is built from your Blueprint: your position, the customers worth winning, and what they need to believe before they will call you.
Somebody fills in a form and within minutes you know the company, what they make, how big they are, and what has been happening there. Before you reply.
Text, images, whole new pages, built from parts that already exist. Without calling anybody and without breaking anything.
The content, the domain, the data and the code. Any web developer can take it over.
Most company websites do none of these, and there is a reason that is so common.
Almost every company we talk to is in the same situation, and it is worth describing before we describe anything else.
The cheapest websitein the company
Here is the trap, and in B2B it is almost the default.
A company buys a WordPress site from a smaller agency, with a page builder on top. It works on launch day and it looks fine. Then the agency relationship ends, the way agency relationships do, and the site moves into maintenance. It is kept running. It is never developed.
Two years later it runs on nineteen add-ons, four of which stopped being updated when the people who wrote them moved on. The marketing manager who wants to change one paragraph on the front page opens the editor, finds six nested containers and a layout that breaks if she touches the wrong one, and gives up. So she stops asking.
Nothing changes after that. The product range has moved on, the positioning has moved on, two of the people on the team page left last year, and the site describes the company as it was in 2023. Nobody is at fault. Everybody is simply locked out of something they paid for and still own on paper.
And it costs below €100 a year to keep running, which is exactly why nobody revisits the decision.
A site in that condition costs nothing to run, so the cost shows up somewhere else.
The most expensive savingin the business
Your website is where a buyer decides whether you are worth contacting at all, and he decides it before anybody at your company knows he exists. Three quarters of B2B buyers have chosen their supplier before they speak to a salesperson. The group making that choice is nine people on average, and your salesperson will eventually meet two of them. The other seven never call. They form their view of you from whatever they can find on their own, and most of what they can find is your website.
So the question is not whether the site looks acceptable. It is whether it holds up when seven people you will never speak to go looking for a reason to rule you out. If a site in that condition costs you one customer in a year, every euro saved on it was spent several times over.
choose a supplier before speaking to sales
of winners were on the shortlist on day one
people in the average buying group. Your sales team meets two
6sense and LeadFabric, 945 B2B buyers across Belgium, France, Germany, the Netherlands and Sweden, 2025.
So this is built the other way round.
Built from your businessand nobody else's
We start with your business, your market and the customers you have already won, and we work out what your buyers need to believe before they will contact you. The site is then designed around that answer. Which pages exist, what they argue, what order the argument runs in, and what a technical buyer should be able to find in ninety seconds.
There is no standard package and no theme you pick from a list. What we have is a set of parts we built ourselves, and what you get is a site assembled from those parts specifically for your situation. Two clients on the same foundation should look nothing alike, and if they do, we have done it wrong.
The blocks your site is assembled from, with three to five variants each. They are building material, not a finished look. Your own people rearrange them without calling anybody, and nothing breaks when they do.
Every block is open content: readable by a person, by a search engine, and by a machine answering a question about your field.
And then there is the part a web agency cannot do for you, which is what happens after somebody has read all that and decided to get in touch.
What happenstwo minutes later
Somebody at a company you have never heard of fills in your contact form. On most websites that produces an email. Here is what an Authority Site produces instead.
- 01It is kept
Stored on your own site, under your own control. Nothing that happens afterwards can lose it.
- 02You are told, no matter what
An email reaches whoever you nominate, with the whole message in it. This happens first and unconditionally.
- 03We find out who they are
The company is identified and researched within minutes. Who they are, what they make, how big they are, what has been happening there.
- 04It is an account, not an email
By the time you click the link, there is a company profile waiting. Not a name you have to go and look up.
- Two people from the same company in one month is not two enquiries. It is a buying group forming, and you will see it as one.
- Every route in works the same way. Contact form, demo request, document download, newsletter signup. Urgent ones reach you at once, quiet ones arrive in a daily summary.
- What somebody downloaded tells you something. A whitepaper on EU regulation from a manufacturer in that field is a different message from a general signup, and you can see the difference.
A stranger who reaches out has already shown more interest than any company you went looking for. Most websites treat her as an email. This one treats her as what she is.
Which brings us to what it costs, and to who it is for.
What it costs
It starts with the Blueprint, because that is what the site is built from.
The site argues your position, so your position has to exist first. That is the fourteen-day Blueprint: what you stand for, which customers are worth winning, and what they need to believe before they will contact you. It also means the site can tell you who is getting in touch and why they matter, because it knows what a good customer looks like for you.
So the two are sold together, and the conversation starts in the same place either way. If you came here for a website, say so when you get in touch. That is a conversation we want to have.
€9,000, paid over twelve months. That is €750 a month alongside your retainer, so it never arrives as a single invoice.
In Denmark, where we are, a website with proper editorial tooling, several languages and a connection to other systems is quoted from around €6,700 and runs well past €13,000. This is that kind of work, and then the part no web agency builds: a site derived from your own strategy, which identifies and researches every company that contacts you before you reply.
Hosting and support. Hosting, the database, nightly backups and two hours of our time for questions and small changes. The hours do not carry over.
Required for the first twelve months and renewable after that. That is not a billing trick. A site nobody maintains starts to drift within a year, and an out of date site with our work behind it is a worse advertisement for us than no site at all.
Text and image changes
New pages built from sections that already exist
Questions about the editor
Keeping the system current
A new section designed from scratch
An additional language
A connection to another system
A redesign
Quoted separately: a bespoke interactive feature built only for you, such as a product configurator or a calculator tied to one business; a webshop; subscription billing; and editing pages visually on the page itself, which is a paid tier of the editor.
Any web developer can take the site over if we stop working together. You own the content, the domain, the data and the code.
Four things it is not, so nobody finds out in month seven.
What this is not
Stock, shipping, returns and tax are a different discipline and a different piece of software. That is not what this is, and we will say so in the first call rather than in month three.
Enquiries arrive identified and researched, and they have three states: new, seen, closed. Enough that nothing falls on the floor. There are no deal stages, no forecasts, no shared inbox and no task assignment, and there never will be, because that is a system for your sales team's process and every company's process is different. If you have a CRM, we send the enquiry there and get out of the way.
This is built for a technical buyer who is trying to find something out, so clarity comes before navigation that wins prizes.
If your organisation needs six months of internal alignment before a page can go live, the cost of this will be your time rather than ours, and it is worth knowing that before you start.
If you have read this far, these are usually the questions left.
Eight questions
Who can edit it after launch?
A website nobody internally can edit stops being current within a year, and then it quietly works against you.
So this is the test we care most about before anything launches: somebody in your company with no technical background has to be able to change a text and publish it without calling us. Not a developer. Not a specialist. The person who actually notices that a page is out of date.
The editor is plain. Pages are built from clearly named sections, in an order you can see, and changing a paragraph means clicking on the paragraph. There are no nested containers, no layout that breaks when you touch the wrong thing, and nothing you have to learn a system to do.
Adding a new page from sections that already exist is a ten minute job and it is included in your support hours.
Where does our data live?
Every site has two databases of its own. One holds the site itself: the pages, the text and the images your people edit, in Payload CMS on Postgres, both open and widely used. The other holds what arrives through the site: enquiries, downloads and signups. Because the two are separate, a change to a page can never touch an enquiry, and nothing that happens to an enquiry can take a page down.
What happens to our old URLs?
A redirect is a forwarding instruction: anyone who asks for an old page address is sent straight to the page that replaced it. When a site is replaced, every old page address stops existing. Google has those addresses indexed and other people have linked to them. If nobody maps the old to the new, those visitors hit an error page and years of search position are thrown away on launch day. We take the full address list from your current site, pair each one with its new home, and put the forwarding in place before we go live.
Is it backed up, and has the restore been tested?
Losing data costs you a day, not a year. Every site runs on a paid backup tier and the database is copied every night. The recovery procedure is run on a copy before your site goes live, rather than assumed to work. Most sites have neither.
What if we stop working together?
The site, the content, the domain and everything in it belong to you. Not licensed to you, not held on your behalf. Yours.
If the relationship ends, any competent web developer can take it over. Not a certified partner, not somebody we approve, not somebody who has to buy a licence from anyone. It is built on Next.js and Payload, both of them standard tools that thousands of developers already use, so the person you hire next has either worked with them or can learn them from public documentation. You hand them the site and they carry on.
That is deliberate, and it is also self interested. A supplier who can be left is a supplier who has to stay worth keeping.
Will machines and search engines find us?
An Authority Site is where your thought leadership lives: the articles, blog posts, whitepapers and executive briefings that your LinkedIn posts and email sequences point to. It carries your branding and your authority to prospects and named companies you have not spoken to yet.
Pages are written and structured so that search engines, and the AI assistants your buyers increasingly ask first, can understand what each page says and cite it rather than guess at it.
We will argue with you about gates, so here is the argument in advance.
Three quarters of European B2B buyers choose a supplier before they ever speak to sales. The document meant to convince them during that phase is exactly the one a gate prevents them from reading. At the same time the content becomes invisible to search engines and to the language models buyers increasingly ask first, which is the layer your reputation has to travel through.
So the model is this. Articles, reports, whitepapers, cases and documentation are open, always. What can sit behind a form is the extra track: the dataset behind the report, the full methodology, the worksheets and calculators, a walkthrough with a specialist. The report gets read, found and cited, and the person who wants to go further identifies herself.
The objection is real and we take it seriously. EU rules do not permit unsolicited marketing to individuals, which is why gates are so common: they are being used to harvest consent in exchange for a document. Our answer is that a gate is a poor consent instrument. Consent paid for with a document somebody would have read anyway produces a list of people who wanted nothing, who do not open an email six months later, and whose unsubscribes slowly damage your deliverability to the people who did want something.
Consent should come from the three places where somebody is actually asking for more: a newsletter they chose, the locked extra track, and a contact or demo request. One contact from those is worth ten from a gated download, and the list lasts for years instead of a quarter.
You still find out the company was there. That is what the gate was really buying, and it now comes from the other signals instead, without anybody having to pay with an email address to read a page.
Can we see a site you have built?
Not yet. We are building the first client sites now, so you would be early, and paying for the site over twelve months reflects that. You also see our work before you decide on a site at all: every engagement starts with the Authority Blueprint, so you will have read what we made for your company before a single page is designed.
The honest answer is that the question is usually asked about the wrong thing. What makes a site look like everybody else's is not the technology underneath it. It is that somebody chose a layout first and fitted the company into it afterwards.
We work the other way round. The argument comes first, then the pages that carry it, then the look. Your typefaces, your colours, your rhythm, how much the site moves and how it treats photography are all decided for your company and nothing is inherited from anywhere.
Before a line of it is built you see the whole thing: the type and colour decisions, the page by page structure, and three finished screens to approve or reject. Nothing gets built until you have said yes to that.
We only want a website. Can we just buy one?
Get in touch and tell us that. The site is built from the Blueprint, so the two come together, and the first conversation is the same one either way. We would rather talk it through with you than have you guess from a web page.
We did not set out to become a web agency
We built this because a company's website is where its standing in the market either becomes visible or quietly disappears, and because that was the one part of the work we did not control.
It starts with the Blueprint, because the site is built from it. Fifteen to thirty minutes first, to work out whether that is the right place to start.
Sources
Sources. Buyer behaviour: 6sense and LeadFabric, European Buyer Experience research 2025, 945 respondents across five countries. Website price levels: published 2026 price guides from Lindhardt Marketing, SEO Arkitekt, WebXtra and Matem, converted to euro. Each of those is a supplier with an interest in the figures, so treat them as a direction rather than a measurement.